LIFESTYLE AND CONSUMPTION MODEL

Learn more: "Building up marketing communications with the youth audience in accordance with its lifestyle and consumption model" (715Кб, PowerPoint, in Russian)

Today’s Youth is the generation that has grown up (and still is growing up) in the conditions of the new economy style — freeconomics (economics of the free): free access to information via Internet, free communications (ICQ, e-mail), free content (music, video), free software, free press, air tickets, etc.

The main features of the consumption model of today’s youth are:

Free
I don`t have to pay for this (at least not until I like it).

Accessible
This must be easily accessible – I don’t want to spend time searching for this.

Interactive (adaptability)
This must be interactive – I want to be able to learn more at any given time.